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174: Your Job Is to Lead, Not to Be Liked

Why do so many leaders sacrifice respect in pursuit of approval?

Meet Leo. During a meeting with other regional leaders, the conversation turns toward his team’s performance. Missed deadlines. Poor follow-through. Lack of accountability. As Leo listens, he realizes the concern isn’t just about his team. It’s about him. He’s well-liked, but other leaders are beginning to question whether he’ll enforce standards when it matters most. Leo wants to lead with compassion, but he also wants to be respected, trusted, and taken seriously.

Today, Jay sits down with Jason O. Harris, retired Air Force Lieutenant Colonel, combat pilot, keynote speaker, and creator of the No Fail Trust® Framework. Drawing from decades of military leadership experience, Jason shares practical strategies for building trust, creating accountability, and leading teams without sacrificing humanity.

Notable Quotes

“Your goal and objective is not to be liked. Your goal and objective is to lead.” — Jason O. Harris

“Connection leads to commitment. Commitment leads to accountability. Accountability leads to trust.” — Jason O. Harris

“Be the most interested person in the room, not the most interesting person in the room.” — Jason O. Harris

About Our Guest

Jason O. Harris is a retired Air Force Lieutenant Colonel, combat pilot, keynote speaker, and leadership expert. Through his No Fail Trust® Framework, he helps organizations build stronger cultures of trust, accountability, and execution. His work focuses on helping leaders create high-performing teams through intentional communication, meaningful connection, and proven leadership principles.

Resources & Links

Jason O. Harris

Website – https://jasonoharris.com/

LinkedIn – https://www.linkedin.com/in/jasonoharris/

Instagram – https://www.instagram.com/jasonoharris/

Facebook – https://www.facebook.com/jasonoharrisspeaks

YouTube – https://www.youtube.com/@JasonOHarris

TikTok – https://www.tiktok.com/@jasonoharris1

Jay Abbasi

Website – https://jayabbasi.me/

LinkedIn – https://www.linkedin.com/in/jayabbasi/

Instagram – https://www.instagram.com/jayabbasi_/

YouTube – https://www.youtube.com/@jayabbasipodcast

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Join Us Next Time

On Friday, Jay shares a practical framework for holding people accountable without becoming harsh, controlling, or authoritarian. Through real-life examples and actionable strategies, you’ll learn how to build trust, set clear expectations, and create accountability while maintaining strong relationships. If you’ve ever struggled to balance empathy with leadership, this episode is for you.